Tuesday, 7 January 2014

IPod Adverts - Opening Title Sequence Research

As the journey of creating the opening title sequence was coming, as a group we were 100% confident in going with the green screen option which highly resembles 'Superbad'. We tried to look for various different examples which could inspire us but we were stuck between 'Superbad' & 'Catch Me If You Can' as we thought not many people try to go for the route we are going. Yet until are teacher reminded us of the ipod adverts which went though 2006-2008 that mimicked that green screen effect, this gave us more clips to look at.


There are numerous different style of ipod adverts on the internet but these two caught my eye. Specifically this one can highly relate to what we are trying to achieve in our opening title sequence. It has the green screen use of that is seen in 'Superbad' and uses line animation which is similar to 'Catch Me If You Can'. If i was asked to say what video out there is most likely resembles to our idea of our opening title sequence, i would say it has too be this one. Reason being it has a coloured background, inverted chroma keying on the character which makes abstract as well once again uses the idea of animation.




What we have looked at previously is not the only advert that was released by Apple in that similar style. Here is another one which shows some extras that gives similarity in the way we wish to present our opening title sequence. At 0:07 the background gives of this nice yellow/gold colour and we hope to use the colour for our background when editing. Of course this will be chromakeyed but its nice to get an idea and have something to relate are future work too. Also at 0:17 we see the use off 2 people in one frame [two shot] and once again this idea can relate to our opening sequence. Reason being because throughout our sequence, majority of the times 2 shot would take place and we can refer to this idea for our own work.

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